Beyond Architecture
Before the projects, before the visuals, ERA is a story of people, places, and ideas.
Founded in 2019, ERA is an architectural visualization studio based in London, where a shared vision inspires every project we work on. At ERA, our focus goes beyond visuals; We are a team of designers, architects, and 3D artists who believe that great results start with great conversations. Our journey is defined not just by the images we create but by the relationships we build, and the ideas we exchange.
Learn how our visuals are crafted with intention.
At ERA, visualization is not just about producing beautiful images—it's about understanding what the architecture stands for and making that clear to others. We see rendering as a way to communicate ideas, emotions, and the essence of a space before it's built.
Our process is rooted in dialogue. We work closely with architects, designers, and project leads to make sure we're not just capturing the look of a project, but also its intent. From early sketches to final models, we listen, ask questions, and adjust until the visuals reflect the vision.
We focus on what matters—light, materials, atmosphere, and how people might feel in the space. The goal isn't to over-style or dramatize, but to create images that are honest, thoughtful, and aligned with your design.
Each project is different, so we adapt our approach to fit the story it needs to tell. Sometimes it's quiet and restrained. Other times, bold and expressive. What stays constant is our commitment to clarity, collaboration, and getting the details right.
Ali Ghiami is the Co-founder and Consultant at ERA, holding a Master of Architecture with over 12 years of experience in architecture and construction. Specializing in facade design and execution, his career spans niche technical expertise and creative innovation. Beyond design, Ali plays a vital role as ERA’s consultant and business coach, guiding both strategy and vision. His background includes years of hands-on work, client consulting, and teaching the craft. With Ali on board, ERA gains not just experience, but a culture of precision and depth.
Majid Khoshkholgh is the Co-Founder and CEO of Era Studio. Fascinated by design from an early age, he earned his Master’s in Architecture and, under the mentorship of Ali Ghiami, built a successful freelance career distinguished by precision and excellence. Driven by a vision for leadership, he founded Era Studio and has grown it into a respected practice. He advanced his international ambitions by opening a second branch in Muscat, Oman, and now focuses on scaling the team while upholding the highest professional standards, with the goal of leading over 100 professionals within the next five years.
sets
us apart?
Architectural thinking meets visual storytelling.
We're not just experts in CGI—we understand architecture from the inside out. Our team brings together years of experience in 3D visualization with a deep knowledge of architectural design. This dual perspective allows us to interpret drawings, anticipate design intent, and have meaningful conversations with architects without anything getting lost in translation. Because we speak your language, collaboration is smoother, faster, and more effective. We're able to turn complex ideas into clear, compelling visuals that reflect the spirit of your work—accurately and with intention.
From first conversation to final image.
At ERA, every project is a collaboration. Our process is designed to keep communication clear, creativity focused, and results aligned with your vision. From initial discussions to final delivery, we work in well-defined steps that prioritize both design intent and visual impact.
We start by listening. Through open conversation, we get to know your vision, design intent, and project goals—laying the foundation for a smooth, collaborative workflow.
We dive deeper into the project's context—studying references, understanding the audience, and creating a shared mood board. This ensures we're aligned visually and conceptually from the start.
With a clear direction, we begin shaping the visuals. Lighting, materials, and composition come together to build the atmosphere—turning ideas into immersive, expressive previews.
We present drafts and involve you closely. Your input shapes the next steps as we fine-tune the visuals, ensuring they stay true to the design and exceed expectations.
Once approved, we render and organize the final visuals based on your needs—whether it's for competitions, client presentations, or digital platforms. Ready to use, right out of the box.
01 Discovery & Dialogue
We start by listening. Through open conversation, we get to know your vision, design intent, and project goals—laying the foundation for a smooth, collaborative workflow.
02 Research & Visual Direction
We dive deeper into the project's context—studying references, understanding the audience, and creating a shared mood board. This ensures we're aligned visually and conceptually from the start.
03 Look Development & Atmosphere
With a clear direction, we begin shaping the visuals. Lighting, materials, and composition come together to build the atmosphere—turning ideas into immersive, expressive previews.
04 Refinement & Feedback
We present drafts and involve you closely. Your input shapes the next steps as we fine-tune the visuals, ensuring they stay true to the design and exceed expectations.
05 Final Delivery & Documentation
Once approved, we render and organize the final visuals based on your needs—whether it's for competitions, client presentations, or digital platforms. Ready to use, right out of the box.
That's a wrap! The visuals are done, the story is clear, and your project is ready to shine. Whether it's being pitched, published, or presented — it looks exactly how it should. Always a good feeling.
blogSee what our clients have to say, from those who've worked with us.
It starts with vision. It grows with expertise. Let's create visuals that showcase your project's potential.